Did you know that every year in the UK 95,000 babies – that’s one in 8 – are born prematurely?

And that neonatal intensive care costs the NHS £1,500 per day and many hospitals simply don’t have the equipment needed to care for extremely preterm babies?


My four were all well past their due dates when they made an appearance and were thankfully fit and healthy but I have many friends whose babies weren’t, and I know just how vital the right care and support is – both for babies and their mums and dads.

This summer Sudocrem and premature baby charity Ickle Pickles are teaming up to raise funds for that vital neonatal equipment by creating a limited edition pot of ‘My Ickle Sudocrem’. Fifty pence from the sale of each pot will be donated to Ickle Pickles, which raises money for intensive care equipment to help keep babies alive.


They’re also launching a ‘Soothing the Smallest’ campaign with weather presenter Laura Tobin and Georgia Jones, creator of the BUMP YouTube channel and wife of McFly guitarist Danny Jones, who both hold the cause close to their hearts.


They’re kicking the campaign off with a nationwide panda-themed picnic to raise as much money as possible for Ickle Pickles.

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Today is the day! We are delighted to Introduce our Soothing the Smallest campaign. We have teamed up with Sudocrem to raise funds for the vital neonatal equipment premature and sick babies so desperately need. In honour of the partnership a new, limited edition pot of ‘My Ickle Sudocrem’ has been created and will be sold in Boots and Tesco stores across the UK for six weeks from today. Each sale of the ickle pot will mean 50p donated to us! @thegeorgiaedit @lauratobinweather are supporting the campaign too – check out their posts and stories over the next few days and weeks to hear more about their involvement. To help us even further you can host a Panda Picnic. Share pictures on social media, tag #soothingthesmallest and @sudocrem and you could win a giant panda and Oliver Bonas picnic hamper! (More details to follow). @Sudocrem @Icklepickles_charity @Satellitepr__ @bootsuk @tescofood #sudocrem #soothingthesmallest #icklepandapicnic #pandapicnic #sudocrempanda #fundraise #prematurebaby #premmiebaby #premmiepower #pandas #skincare #soothing, #soothingcream #babycare #soothingfamilies #nicubaby

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To put it all in context a typical ventilator costs £25,000 – the equivalent of 50,000 little pots of Sudocrem!

How can you help?

My Ickle Sudocrem pots are on sale now in Boots and Tesco stores across the UK for six weeks from 26 August to 7 October 2020. It’s the first time in the brand’s history that Sudocrem has adapted its classic packaging and 50p from the sale of each £2.99 pot will be donated to Ickle Pickles.


Host a panda picnic

Inspired by the UK’s love of picnics, and taking into account the necessary precautions of lockdown, Georgia and Laura will kick the initiative off by holding their own panda picnic to show us how it’s done. Those who want to get involved only have to pack up their picnic baskets and head out for the nearest patch of green for some relaxation – and don’t forget to bring a panda too. Share the picnic on social media, tagging #soothingthesmallest and who knows? Perhaps a new record will be set for the most panda picnics held in one day!

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#AD Every year 1 in 8 babies are born sick or prematurely in the UK, that’s over 100,000 babies a year. Neonatal Intensive Care cost the NHS more than £1,500 per day & many hospitals do not have the correct equipment to care for them. . But we can do our bit! The Ickle Pickles charity (set up by Andrew & Rachael Marsh who’s little boy was born at 28 weeks) have launched a campaign with parent favourite, Sudocrem, called ‘Soothing the Smallest’ to help raise funds. . You are all invited to take part in a Sudocrem Panda Picnic for the launch. All you need is a panda & your buddies (oooh and a picnic!). We would LOVE to see your picnic photos! I’m giving away this panda to one lucky family too, so tag a friend in the comments section and I’ll get Cooper to choose a winner at random. . You can also donate to the Ickle Pickles charity (link in Bio) or head to you nearest Boots or Tesco to pick up a limited edition pot of ‘My Ickle Sudocrem’ where 50p goes to the charity. ❤️ @sudocrem @icklepickles_charity #icklepandapicnic #pandapicnic #soothingthesmallest

A post shared by G E O R G I A | J O N E S (@thegeorgiaedit) on

Laura says: “No parent should be separated from their child at such a worrying time, which is often what happens when their local hospital doesn’t have the right neonatal equipment. Ickle Pickles are a fabulous charity and the more money we can raise for them, the better.”

So, if you’d like to join in here’s how to win a panda of your own!

WIN one of 3 cuddly pandas with Ickle Pickles & Sudocrem!

We’re giving away three cuddly panda toys plus a badge and campaign sticker to help families have their own panda picnics (and Laura, Georgia and Sudocrem are also giving some away on their social media channels).


Ickle Pickles charity founder Rachael Marsh suggests inviting another family along for a suggested donation of £5 to the Ickle Pickles Just Giving page. Social distancing rules apply, of course!

The aim is to raise enough money over the next six weeks to be able to help Ickle Pickles in a meaningful way. You can share details of Soothing the Smallest on Instagram, visit the Sudocrem website and, most importantly, support the campaign by purchasing one of the My Ickle Sudocrem pots.


All you have to do to be in with a chance of winning one of the three prizes is comment on this blog post saying who you’d hold your panda picnic with, visit me on Facebook or visit either Ickle Pickles or Sudocrem on Facebook via the Rafflecopter form below.

a Rafflecopter giveaway

The competition ends at midnight on Wednesday September 9, 2020 and is open to UK residents aged 18+ only. Terms and conditions apply. Good luck!

If you liked this you may also enjoy reading:

10 things I’ve learnt in one month as a mum of four!

10 things they don’t tell you about giving birth in a pandemic

10 things I’m going to miss about lockdown