Did you know a record number of families are now using foodbanks as a result of the coronavirus pandemic? And that as a result many foodbanks are struggling to meet the demand?
It’s sobering stuff, and I don’t know about you but the thought of a baby going hungry because their parents can’t afford to put food on the table pulls at every heart string I have.
In a bid to try and help the foodbank situation organic baby and toddler food brand Piccolo has launched a One For You, One for Mum campaign matching every Piccolo pouch bought from Waitrose this February with the donation of a pouch to a foodbank.
The aim is to donate more than 50,000 pouches to parents in need by giving them to some of the UK’s top foodbanks including Fare Share, City Harvest and to children’s charities for distribution in local communities to make sure babies and children get the healthy meals they need. Which is where you – and I – come in!
Supporting Piccolo’s One For You, One for Mum campaign
We’ve been asked to help spread the word about the campaign to you lovely lot and being big fans of Piccolo anyway we’re more than happy to help bang the drum!
All you have to do to support the campaign is shop at Waitrose during February, put Piccolo baby food pouches in your trolley and for every pouch you buy a pouch will be donated by Piccolo to a foodbank.
To encourage parents to get involved and support the campaign Piccolo is also giving away £4,000 worth of prizes including a year’s supply of Piccolo baby food, baby gear including car seats and cots and a year’s supply of Naked Wines (that’s my kind of prize!) All you need to do to be in with a chance of winning is email a photo of your receipt to firstname.lastname@example.org.
If you haven’t come across Piccolo before they make organic baby food, snacks and cooking ingredients using vegetables, fruit, herbs and spices based on founder Cat Gazzoli’s Mediterranean roots. The company is ranked in the top 30 most philanthropic businesses in the UK, and gives 10% of its profits to charities.
In return for helping to spread the word about Piccolo’s new campaign we were very kindly gifted a bundle of Piccolo baby food, and we’ve donated that bundle to our local food bank to help families in our area.
So, if you fancy getting involved too all you need to do is head to Waitrose before February 28, buy some Piccolo baby food and Piccolo will take care of the rest – easy peasy!
Have you been donating to foodbanks in your area during the pandemic? I really hope this post inspires you!