You can always rely on a mumpreneur to find a solution to a problem. One vexing me lately is what to give BB to eat on the go when we’re charging between home and Talking Tots or the supermarket and nursery. Bored of snack packs of apple and grapes from Tesco and constantly being harassed for Milky Way Magic Stars, I’ve been on the hunt for something in bright packaging that looks like a treat akin to magic stars, but isn’t. Cue Crushed (pictured).

Technically designed for hard-to-please seven to 11-year-olds, these Ella’s Kitchen-style pouches of 100% fruit contain no artificial colours, flavours, sweeteners or preservatives and come in apple and banana and apple and strawberry flavours. With screw-top spouts there’s no mess and no spoon, perfect for on-the-go consumption – in our case the pushchair.

They’re the brainchild of mum of two Jenny Salmon, who reckons there’s a distinct lack of healthy convenience snacks for kids over seven. I think she’s onto something – and not just for kids over seven, but their mums too. She’s planning further flavour additions to the range later in the year.  In the meantime, you can find Crushed in packs of four 100g pouches for £3.50 in Waitrose.

Just don’t forget to save one for yourself – they’re yummy.