Yes you did read correctly. This is a Boobie Beanie, aka a breast feeding hat, designed – you guessed it – with boobies in mind. If you’ve ever wanted to stick two fingers up to the person (there’s always one) who insists on having a good look when you need to breast feed in public then one of these on the baby’s head is the way to do it.

A mumpreneurial friend who’s a whizz with a pair of knitting needles is busy churning out batches of these as we speak, and it would seem they’re selling like hot cakes. Or buns.

Oh how I wish I still had the chance to whip mine out in a coffee shop so I could stick one of these on BB’s head and watch heads turn – twice!