What IS it about David Beckham?

I’ve been pondering this since writing a story about Haig Club whisky, the result of a collaboration between Diageo (Smirnoff, Baileys) and Becks, before starting maternity leave this week (I’m not sure how much input the man himself actually had, or whether Diageo just threw money at him to front the brand). I don’t mean 1990s matching-leather-Gucci-and-hair-gelled-curtains David Beckham, I mean 2014 suited and booted designer-stubble-with-creases-around-the-eyes Beckham, who you’ll soon see supersized on ads promoting the whisky if you haven’t already (pictured). There’s no escaping it, he certainly looks better with age. Which got me thinking, can the same be said for the fairer sex? […]