I nearly choked on my sauvignon blanc. ‘Do you scrunch or fold?’ the latest Andrex TV ad asks. They’re referring of course to toilet paper. How revolting. I don’t want to think about whether someone scrunches or folds – it conjures up all sorts of images – and certainly not when I’m trying to wind down at the end of a long day.

But what’s worse is it got me all het up about Misery Guts’ total inability to fold anything into a square – a long running bone of contention in our house. Sheets, towels, t-shirts, trousers, forget it. How hard can it be to match up four corners? But loo roll, for some reason he can fold this perfectly. Don’t ask me how I know; I’m sure you can guess. It drives me nuts when I see it floating there, all neat and perfectly square.

So it looks like I’m going to be reminded of Misery Guts’ irksome shortcoming for as long as this ad campaign runs. As if I need reminding.

And I dread to think what Andrex will think of next.