Less than five months. That’s how long the average pair of the most expensive branded school shoes last if the latest research is to be believed, with some lasting as little as just three months.
According to new research by super durable school shoe brand Treads, set up by a dad fed up with the limited life span of his kids’ school shoes, buying big brand name shoes can be a false economy when you consider how long they actually last.
Treads surveyed more than 1,000 mums and dads and found some of us shell out up to £8.16 a month for the most expensive and well-known brands, yet 40% of us admit they don’t last longer than a few months.
I’ve bought both branded and supermarket school shoes in the past and to be honest found little difference between the two, other than price of course. This year though, with the middle one starting reception in September, we’ve got two sets of school shoes to buy so I’m keen to shop wisely without spending money unnecessarily.
So, what do we need to think about when buying school shoes? Here are 5 top tips for buying school shoes from Treads (with one or two words of wisdom from me based on past experience!)
5 top tips for buying school shoes
1. Don’t leave it until the last week of the school holidays to go shoe shopping
Trust me: I’ve been there, done it and got the t-shirt! You might think you’re being super savvy by waiting until the last possible moment to go shopping – when their feet can’t possibly grow any more – but couple that with all the other parents who decide to do the same thing, the first-come-first-served ticketing system you’ll find in certain shoe shops and the lack of stock owing to the fact everyone has come at once, and it’s really not worth it.
2. Consider how long school shoes will last when assessing their cost
Of course this one largely depends on how quickly their feet grow. The oldest’s last pair cost £44, which sounds expensive for a pair of kids’ shoes. But they lasted the whole year, so that’s £3.66 a month, which is actually less than the £3.98 a month Treads claim for theirs.
3. Look for independent product reviews from real parents and kids
4. Look for a genuine manufacturer’s guarantee
Treads, for example, come with a 12 month ‘indestructible’ guarantee. Which is quite a claim and one I’d be interested to put to the test!
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Boys schools shoes that are made to last! Stronger soles, tougher leather all with a £10 off exclusive launch offer! Oh, and did we mention a 12 month indestructible guarantee and a 30 day satisfaction guarantee too!? #parenting #shoes #schoolshoes #kidsschoolshoes #school #kids #treads #treadsshoes #treadsschoolshoes
5. Remember if your kids’ shoes should prove unfit for purpose, then you have the right to ask for a refund
As with most things in life, know your rights!
Will you be shopping for school shoes this summer? Have you already bought them, or are they still on your to-do list? I’d love to hear about your experience!